Digital property: An opportunity for a marketing advantage

 

     I am in the process of downsizing -- primarily because the next place to which we move will be smaller (that place may be leaving the US) but also because having less means less to move, less to store, and less to be aware of. It is a form of simplification but some of that clutter is moved to the digital space rather than true elimination.

     I have had thousands of books (my highest total was around 3,500) and I have had hundreds of laserdiscs and, then, hundreds of DVDs (with a few Blu-Ray tossed in). My music library has been a more gentle transition as CDs became prevalent before I collected much -- but I still have a hundred LPs and 1,000+ CDs. I have moved from one format to another -- being blessed to have sufficient resources to be able to play this "keep up with technology" game. Moving all to digital is obviously the most compact (as of now) method for storage of text, graphics, audio, and video media.

     So, I am making what I expect to be the final transition of media for my collections. I have already found new homes for a couple thousand of my books and plan to find homes for almost all of the rest (I will retain a hundred or two of my most cherished ones). Our children have agreed to take some of them -- though the more recent generations have the wise tendency to not have lots of bulky things. (They have done the same "keep up with technology" game as I have -- but with videogames.)

     As I find homes for my physical media, some are "replaced" with digital copies. It is somewhat nuts for me to do that as my wife (who is much more practical and reasonable than I am in many ways) rents and borrows movies and books. But, as is true of many in my generation, I have been raised to consume and accumulate and recognition of that situation does not make it easy to live one's life differently.

     I mentioned above that I expect to continue to have a couple of hundred books. But CDs are hard to find new homes for -- and our children have not made a decision as to whether they want the CDs. I am keeping them for the time being. One thousand CDs weigh about 250 pounds (113.4 kg).

     A previous blog talked about the Houseboat Philosphy which expands on the idea of a houseboat (on Lake Union in Washington, to be specific) requiring the gross weight to stay below a certain limit. If more comes on, something goes off. 250 pounds of something that I have backed up in digital content seems like extra weight.

     But here we come to the "rub". All of the content I have imported into iTunes is now in Apple accessible format. If I get rid of the CDs and Apple (not likely but totally possible) decides to stop supporting audio media then I have lost my music collection. I was poking around a certain enormous online shopping site on which I have been a customer for 25 years. I was thinking about possibly dropping audiobook service. As I was looking through the possibilities, I came across the "by the way" fact that if I closed my account, I would no longer have access to any digital content -- a thousand (and still growing) books would no longer be "mine". If Apple decided to stop hosting digital movies, my 1000+ movies would be gone.

     If I have physical copies of books, records, CDs, DVDs, (laserdiscs, LPs) then they are mine. I can sell them, loan them, give them away, lose them, do a "Fahrenheit 451" on them or anything else I want. If I have a digital version of that content that is hosted by a company with its own format or theft control code then I am really only "leasing" the content. Digital books often cost the same as paperbacks -- but I have only very limited loan capabilities. If I die, my account must stay alive -- albeit as a "zombie" account -- for any of my family to continue to access "my" digital content and that is at the discretion of the digital storage provider.

     It is totally reasonable for a digital service provider to place restrictions on content such that it cannot be duplicated without additional royalties and service charges. It is also totally reasonable that, especially if the price is the same or greater, I should have the same ownership attributes for my digital property -- to give away, loan, or sell. I am certain that the companies can find someway to satisfy both needs. They just need incentive to do such. A company that finds a way to do that will immediately have a significant marketing advantage over all the other digital content providers. If no company will step up to the challenge, then legislation may be needed to protect property rights for the consumer.